How we did it

Albert Heijn – Christmas Bonus Express

Incorporating the Bonuskaart values

Using the Bonuskaart values to ‘dress up’ activation triggers.

Application of Storytelling

We developed several Christmas stories based on the values of the AH Bonuskaart. Actors performed these ‘on going’ at the Bonus Express Theatre to visitors.

Building AH Loyalty

Realizing loyalty through embedding Bonuskaart values and activate them to register.

High Audience Interaction

High Audience Interaction and registration >4K