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The only source of knowledge
is experience.
Albert Einstein
In loyalty engineering
every experience
is a measurable moment.
And a moment
can be designed.
Repeatedly.
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Loyalty engineering is a repeat exercise. It's a process of understanding the offer that is being made.
The ABC.
Analyse the Moment.
Build the Experience.
Calculate the Data.
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The ABC.
Analyse the Moment.
Here we stage the problem and utilise design thinking and behavioural design principles.
Our key moment question:
What is the job to be done?
To understand the job we start by observing how people interact with a purpose. Whether that is a product, community, service or platform we begin with looking at the occurrences. Even when dealing with a new proposition we are happy to stage the occurrence. Staging can be done big and small. From a 'crapamatic' to a 'full throttle' scene.
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The ABC.
Build the Experience.
The analyzed moment has generated the first metrics. We can now start building the experiential context.
The key moment try-out:
How do you like your sprint?
The prototype-party is on! In a determined time span, we converge the stage findings and test the solution fit. An experience is designed and the set is built on the pillars of research and creative. Let's dive in and pick the cherries.
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The ABC.
Calculate the Data.
The experience has tested grounds and is mature ready. This is where skilled repetition comes into play. Now, we engineer the 'loyalty-pulse'.
The key moment doing:
How to scale and repeat?
The Pulse Plans are designed to equip our clients with a structured repetition. Plans are co-engineered with focus on the construction of a consistent brand experience. Every pulse chisels the brand purpose into the perceptive frame of the engaged person. Making the experience 'a moment to remember'.
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WHEN WE
ENGINEER A MOMENT
AND BUILD THE EXPERIENCE
WE DO SO
THE BEST TRIGGER LINE
WITH ONLY
IN SIGHT.
At its heart, engineering is
about using science to find
creative and practical solutions
It is a noble profession.
Queen Elizabeth II
