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Based on the simple ABC method of P|ED and
Behavioural / Design Thinking principles:
- Concept development & optimization
- Creative Consultancy
- Loyalty Engineering
- Event & Digital Strategy
- Experience Design concepts
- Workshops / Speaker / Talks
The only source of knowledge
Analyse the Moment.
Here we will find the challenge and use design thinking and behavioural design principles.
The key moment question:
What is the Job to be Done?
To understand the 'job to be done', we start with observing. We begin with looking at the occurrences. Even when dealing with a new proposition we are also happy to stage the occurrence. Staging can be done big and small. From a 'crapamatic' to a 'full throttle' scene.
Build the Experience.
The analyzed moment has generated the needed metrics. We can start building the Experiential context.
The key moment try-out: How do you like your sprint?
The prototype-party is on! In a determined time span, we converge the stage findings and test the solution fit. An Experience is designed and the set is built on the pillars of research and creative. Let's dive in and pick the cherries.
Calculate the Data.
The Experience has tested grounds and is mature ready. This is where skilled repetition comes into play.
The key moment doing:
How to scale and repeat?
The Pulse Plans are designed to equip our clients with a structured repetition. Plans are co-designed with focus on the construction of a consistent brand experience. Every pulse chisels the brand purpose into the perceptive frame of the engaged person. Making the experience 'a moment to remember'.
Talk to Jeroen Prins
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© Prins 2019